Starting from the 18/19 winter season La Sportiva will dress the French National ski mountaineering team as part of a three-year partnership, during which the Italian brand will also support all the activities of the federation thus becoming «Official Partner of FFM».
The junior and senior ski mountaineering teams will therefore wear the Italian brand (a leading name in the outdoor clothing and footwear sector), at least until the end of the 2021 season. La Sportiva has been collaborating for a long time with many athletes from this discipline, including French athletes William Bon Mardion, Valentin Favre and the winner of the 2018 World Cup, Axelle Mollaret.
«It is with enthusiam that we welcome La Sportiva to the great family of the French ski mountaineering team», says Florian Kunckler, director of communication and partnerships at FFME. “Since the launch of the first ski mountaineering boot in 2008, La Sportiva has worked actively with the world’s leading athletes, like French athlete William Bon Mardion, to develop products able to evolve the ski mountaineering market: collaborating today with the entire French team, which is among the best in the world, provides an excellent opportunity to give international visibility to ski mountaineering and hopefully to see our athletes awarded an Olympic medal in the near future“, says Teresa Dellagiacoma, French Marketing Coordinator for La Sportiva.
“With La Sportiva we share the same values, among which sporting excellence and the development of our practices. It is with great pleasure that we start this new collabortion, having in front of us professionals of the highest level“, continues Florian Kunckler.
The Italian brand based in Val di Fiemme at the foot of the Dolomites, a Unesco heritage site, will not only dress ski mountaineers but will also support the FFME federation in all its operations and initiatives aimed at increasing the visibility of ski moutaineering at an international level.
INFO: La Sportiva
