La Sportiva, the world leader in the production of mountaineering footwear and apparel based in Trentino announces the opening of its first corner in Italy.
La Sportiva continues its evolution from brand leader in the production of mountain footwear to a 360° global brand with a strong position in the technical outdoor clothing sector. With its entry into the ski mountaineering market in 2011 and recent introduction of clothing lines dedicated to trail running, hiking and climbing, the company is on the market today with an 360 ° range of outdoor equipment which includes footwear and apparel to enjoy leisure pursuits in the mountains 365 days a year.
An ongoing development process that the family run business from Ziano di Fiemme (TN) pursues by investing heavily in research, new products, innovative technologies and marketing in order to keep their competitive position in the global marketplace.
The opening of the first Official La Sportiva corner in Italy, fits into this context: a retail space of 15 square meters dedicated entirely to the brand from Trentino, located inside the Punto Sport Ski Trab store in Livigno which presents the “total look ” of the range of company products: the famous climbing shoes, the mountain running shoes, the various product lines including mountain hiking, approach and, for the next winter season, ski mountaineering too. A range of footwear and clothing “for your mountain”, designed for all mountaineering enthusiasts, both for thier summer and winter pursuits.
“We have chosen Punto Sport Ski Trab in Livigno for a very important reason – says Giulia Delladio, Retail Manager of La Sportiva and member of the fourth generation of the Delladio family at the reigns of the company – it is an area that strongly promotes outdoor activities and the many supporters of our brand will now have the opportunity to call upon the expertise and professionalism of a retail centre that has always believed in our brand. ”
Innovation, tradition, passion and competence: all condensed in a brand corner with the same spirit of the brand store of Arco (TN) opened in 2014 and the evolutionary force of a brand with over 85 years of history and experience.
Info: La Sportiva
