PrimaLoft, Inc., the world leader in providing comfort solutions with high-performance insulations and fabrics, has announced the addition of a new member to the European sales team. Herbert Lindenmaier started his new role as Territory Sales Manager for Central Europe.

Herbert Lindenmaier operates from the PrimaLoft European Headquarter in Taufkirchen near Munich/Germany. He will manage and grow the PrimaLoft brandpartner business and develop strategic partnerships with key customers in the region of Austria, Switzerland and Germany. He will be responsible for manifesting and expanding engagement with the PrimaLoft^® brand in his specific territory in the sports/outdoor, fashion, accessories, footwear, work wear and military industries. He will report to Stefan Brandt, European Sales Manager PrimaLoft. Furthermore he will work closely with the European marketing team, to develop and implement partnership marketing programs.

Herbert Lindenmaier, an experienced textile engineer has a deep background and ingredient brand expertise from his former sales role at Sympatex. He also knows the brand side well from different responsibilities at Schöffel (Outdoor- and Skiwear), such as purchasing/sourcing manager for fabrics, product manager for their B2B business and later as export manager. His most recent position was Marketing Director Fabrics and member of the management board at Koppermann Textile, an established European fabric distributor, serving mostly the home furnishing, hotel- and medical sector as well as the apparel industry. In his spare time the married father of two little kids is a passionate outdoor enthusiast and you can find him in the outdoors skiing, telemarking, mountain-biking or hiking.

Jochen Lagemann, Managing Director PrimaLoft Europe and Asia says: “Due to our growth and product line diversification in the recent years, we further invest in experienced textile sales people to moreover develop the strategic partnerships with our customers. Herbert´s long years background in product management, sales and marketing will add value, new opportunities and great skills to our team. Coupled with his deep understanding of ingredient branding and his industry network, he has the ideal settings for this position in this very important region. We are pleased to have Herbert on board.”

INFO: PrimaLoft, Inc