Masters, the Italian manufacture of poles for ski, cross country, trekking and Nordic walking, announces the appointment of new management. As of December 3rd, Massimo Fregonese, has joined Masters as Brand Director with the goal of developing the brand and increasing its international presence.

“Our company, manufacturing poles Made in Italy, – says Paolo Zaltron, owner of Masters – is the leader in the o.e.m. market as reliable and innovative partner of the best ski equipment brands (Fischer, Alpina, Volkl and TSL just to mention a few) and it has always stand out in the aftermarket with its own Masters collection, which stands for quality and design”.

Massimo Fregonese has proven experience in the sporting goods business, having worked successfully for the last 8 years, as international sales and marketing director at CamelBak and for the previous 12 years as responsible for the saddle brand fi’zi:k. The in-depth knowledge of international sporting goods distributors and retailers completes his profile.

“Massimo – continues Paolo Zaltron – is the resource we were looking for in order to boost our brand Masters and increase the distribution of our poles worldwide pursuing a brand strategy adding value to our product for the benefit of our current customers and to satisfy today’s consumers who is very keen and demanding and always looking for innovative brands and outstanding products”.

“I know Masters since several years – said Massimo Fregonese – team working, goals sharing, willingness to improve and learning by doing, as well a beautiful, technical and functional product are values and aspects that convinced me to join Masters team and those values will help me developing the brand and the international business”.

Masters offers a complete range of ski, cross country, trekking and Nordic walking poles. The new Masters collection and management will be present at Snow Show in Denver (January 29th – February 1st, 2015) and ISPO Show in Munich (February 4th – 8th, 2015).

INFO: Masters