BLACKYAK: new Product Developer plus Marketing and Social Media Assistant

Published by Mountainblog on 04/13/2018.

The outdoor clothing specialist BlackYak has expanded its team at the international headquarters in Munich with two new positions. Mirjam Beck (30) has been supporting in-house product development since the beginning of April. Michèle Havjar (28) assists in marketing and is responsible for the further development of BlackYak’s social media presence.

Mirjam Beck is tasked with technical product development in BlackYak‘s Global Product Development. Prior to this, Beck worked for W.L. Gore & Associates GmbH for five years as a Technical Apparel Developer. “BlackYak’s focus on functionality, quality and design with the ambition to cross borders again and again impressed me,” says Beck about her motivation to work for the up-and-coming premium brand.

Michèle Havjar holds a Master’s degree in Sports Management/Marketing, Event and Health and worked for Red Bull and Quiksilver Germany on a freelance basis while studying in Munich. At BlackYak, Havjar is responsible for the maintenance and further development of social media channels and other marketing activities. “Social media is an extremely exciting area in marketing and I hope that I can continue to grow together with the young BlackYak team,” the enthusiastic mountaineer is looking forward to her new job at BlackYak.

INFO: BlackYak

Powerful and majestic, the Yak moves continuously up the mountain. Fully loaded with expedition material, these animals are used to strain and hard work. Their robust form has enabled them to survive the ice age, continuing under the most arduous conditions. They live in the Himalayan Mountains. Yak’s also benefit people in many ways. They give wool, milk, and meat. They are perfect for riding or transporting large and heavy loads. It is effectively the Sherpa of Sherpa’s. The best friend of the mountain climber. For these reasons, BlackYak has chosen the Yak as a namesake and company logo. It symbolizes the connection with the mountain climbers, the Yaks, the mountains, nature. BlackYak was founded in 1973 in Seoul / South Korea. The company aim was to make the climbing process easier for mountaineers by providing them with the best possible clothing and product. In short, BlackYak seeks to be just as valuable a companion to mountaineers as the Yaks. The development work of BlackYak benefit ambitious mountaineers, ski tourers and hikers. They all value the functional clothing of BlackYak, which offers them protection against cold, wet and wind. South Korea is the second largest outdoor market in the world. As domestic market leader BlackYak’s growth continues. BlackYak will celebrate ist market launch in Europe with a technical and functional collection with a strong focus on European style and body fit. Based in the centre of Munich, BlackYak has established it’s new European headquarters. An in-house European team with extensive global experience in the development and production of high end outdoor clothing takes care of the development of the collection, and a successful launch on the European outdoor market..