At OutDoor Friedrichshafen 2013, we interviewed Jørgen Jørgensen (CEO of Norrona). We talk about the new collection, the brand philosphy and the latest APEX award they have received.
Interview and Video shooting: Matteo Menapace and Jessica Ceotto – Mountainblog
Norrøna is for everyone who loves playful design and colors, as well as high quality and functionality. Our mission is to make great products our way for people with an active lifestyle. Norrøna was founded on April 29, 1929, and has since been owned and run by the same family. Our core values roots, innovation and passion make up the foundation of our own design philosophy: Loaded Minimalism™ – a philosophy that reflects our drive to design clean products with all critical details. Our product development is driven by extreme use: We make products for some of the most demanding users in the world, our dedicated testers. When they are satisfied, we know that our products are good enough to use in the most demanding conditions within each activity. For more information: www.norrona.com
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