Starting next May 2nd, Nol Gerritse will be the new Brand Director of SALEWA, the Oberalp Group‘s leading brand in the production of mountain sports equipment.

Gerritse, a Dutch native and American citizen, joins Salewa from Havaianas, where he held the position of General Marketing & Product Manager (GMO Global), has extensive experience as an international manager, thanks to his background of top positions held in multinational companies, such as Havaianas, Lululemon, Keen, Colgate and Nike, which operate globally.

“Joining Salewa and the Oberalp Group represents an incredible opportunity for me to be part of an iconic brand in mountain culture and for innovation in the industry. I can’t wait to make my contribution
and shape the new chapter of Salewa, celebrating its tradition and, at the same time, exploring new frontiers in the field of design and performance,” comments Nol Gerritse.

“In Nol Gerritse we have found the manager who, thanks to his international experience in various sectors, can brilliantly develop our historic and traditional Salewa brand,” says Ruth Oberrauch, Vice
President of the Oberalp Group, who continues “His international experience is a guarantee of success, and we are convinced that he will be able to lead us towards new goals. His passion for the mountains and his global vision perfectly matches the philosophy of Salewa and Oberalp, and will be fundamental for our growth”.

The SALEWA brand was founded 90 years ago in Munich, Germany, as a supplier of technical mountain equipment and was acquired by the Oberalp Group in 1990. Since then, this traditionalist brand has evolved into a supplier of equipment for all mountain sports, with a turnover of 120 million euros. Aesthetics and durability are the fundamental characteristics of the brand’s products, a perfect combination of tradition and modernity.

INFO: Oberalp