What is really stopping people who like the outdoors, from getting active outdoors? What could motivate them? What do outdoor novices think of outdoors brands, retailers and the industry overall?

InSites Consulting (top 5 globally recognised innovative research agency) has teamed up with the EOG to share the power of consumer insights and to help the industry understand how to tap into the seemingly unreachable market of outdoor novices. In this presentation, we’ll share with you the key findings from the ‘Outside In’ community – a 3-week research project involving new research with infrequent outdoor consumers from Germany, France & the UK.

Watch the video inteview with Sarah Grant:

Interview: Jessica Ceotto
Video editing: Andrea Monticelli.