22nd OutDoor trade show with new key visual and new slogan; new “myOutDoor” app for digital trade fair planning

“Open for business” – this year’s OutDoor (July 15 to 18, 2015) has been transformed with a new website and new print campaign. The new key visual and slogan for the leading international trade show emphasises its role in bringing together exhibitors, trade visitors and the outdoor press.

“The outdoor industry continues to grow, as does the need for robust, reliable and attractive technical products as people spend more time outdoors for sport, leisure and work. Exhibitors and trade visitors have led and continue to lead the way outdoors. OutDoor Friedrichshafen opens the door to new ventures and opportunities. Our new design emphasizes this with an eye-catching motif,” explains Ludwig Meier, head of marketing and advertising Messe Friedrichshafen, about the new online and print campaigns, which were developed by the agency Pearls-Group.

“myOutDoor” – digital trade fair planning

In addition to the new look, the OutDoor trade show also has a new website and a new OutDoor app. The “myOutDoor” smart service platform enables cross-device synchronisation. After setting up a personal account, users can save and edit bookmarks for exhibitors, products and trade fair events. Creating and administering individual checklists is easy via the new website or the app. For more information, please visit: MyOutDoor

OutDoor 2015 is once again confirming its position as the world’s leading international outdoor trade show. From Wednesday, July 15 to Saturday, July 18 2015, more than 900 exhibitors from 40 countries will be presenting the latest products and innovations, setting new retail and industry trends.

For more information, please visit: www.outdoor-show.com