We’re just days from Black Friday, one of the biggest consumer shopping days of the year. And as people think generously about family and friends, we also want to help our customers show love to the planet, which badly needs a gift or two (and still gets coal every year).

This year Patagonia will donate 100 percent of global Black Friday sales in our stores and on our website to grassroots organizations working in local communities to protect our air, water and soil for future generations. These are small groups, often underfunded and under the radar, who work on the front lines. The support we can give is more important now than ever.

We’ll also provide information in our stores and on our website about how to get in touch with these groups and easily be active in your own communities — on Black Friday and every day.

For decades, Patagonia has demonstrated that caring for our planet is not in conflict with running a successful business. We are always looking for ways to further reduce our manufacturing footprint, including our company’s reliance on fossil fuels. We also fund grassroots environmental organizations by giving away 1 percent of our sales. To date that amount totals $74 million.

But during a difficult and divisive time, we felt it was important to go further and connect more of our customers, who love wild places, with those who are fighting tirelessly to protect them. This we know: If we don’t act boldly, severe changes in climate, water and air pollution, extinction of species, and erosion of topsoil are certain outcomes. The threats facing our planet affect people of every political stripe, of every demographic, in every part of the globe. We all stand to benefit from a healthy environment — and our children and grandchildren do, too.

By getting active in communities, we can effect local change to protect the food we and our children eat, the water we drink, the air we breathe and the treasured places we love the most. And we can impact global priorities, too, by raising our voices to defend policies and regulations that will reduce carbon emissions, build a modern energy economy based on investment in renewables and, most crucially, ensure that our leaders remain fully committed to the vital goals set forth in the Paris Climate Agreement.

At Patagonia, we will grow and deepen our resolve to protect what we love. We will fight harder and smarter, and use every means at our disposal to prevail for the sake of the country, the planet and the wild places and creatures that need our voice.

We are here and we’ll keep fighting. 100 percent on Black Friday, 1 percent every day. #Black Friday #LoveOurPlanet

Rose Marcario, President and CEO of Patagonia

—-

NOTE: Black Friday is on this November 25, whenever and everywhere in the world. Revenues from all Patagonia Stores – including Partners Stores – and www.patagonia.com will be given to environmental grassroots organizations.

UK:
Patagonia Worn Wear Thrift Shop London – 25th November – 9.00 to 21.00 – Village Underground

France:
Patagonia Chamonix
Patagonia Bayonne – Intense Outdoor
Patagonia Grenoble – Altore
Patagonia Montpellier – Water and Mountain
Patagonia Marseille

Italy:
Patagonia Milan
Patagonia Cortina
Patagonia Montebelluna
Patagonia Bologna – Ventura
Patagonia Brunico – Yuma the Trading Post
Patagonia Courmayeur – Chima
Patagonia Roma – Guvi Experience
Patagonia Trento – Sherpa 3

Germany:
Patagonia Munich

Switzerland:
Patagonia Verbier – Ski Service
Patagonia Zürich – Mountain Wilderness Equipment

Other:
Patagonia Dublin
Patagonia Prague
Patagonia San Sebastian.

INFO: Patagonia