PATAGONIA is excited to announce the global release of The Fisherman’s Son, a new 30-minute film chronicling Ramón Navarro’s rise to the top of the big wave surfing world and his growing voice as an environmental activist.

When one of Chile’s most iconic surf spots and Navarro’s home break of Punta de Lobos came under the threat of massive corporate development, Ramón, the son of a subsistence fisherman, turned his platform as a surfer into a campaign to protect a place critical to his sport and near to his heart. “I want to protect this place for the fisherman and surfers who live there now and for the generations to come said Navarro.

With leadership from Navarro and support from Save The Waves, local Chileans have so far held back the tide of development around Punta de Lobos that would transform the point – impacting surf culture, hurting the local fishing trade and devastating the environment. But the area remains under serious threat.

Patagonia produced and Chris Malloy directed The Fisherman’s Son, in association with Save The Waves.

You can watch the film and donate money to help the campaign here. 100% of crowd sourced funding and t-shirt sales go directly to preserve and protect Punta de Lobos, including the development of a conservation master plan and foundation to protect the point.

The New Localism

The Fisherman’s Son and Patagonia’s campaign to save Punta de Lobos come as part of a new style of environmental activism initiated by Patagonia focused on rallying global support around critical backyard conservation initiatives.

In developing the new campaign framework, Patagonia has drawn on two main sources of inspiration: the sports we love, which allow us to spend time in nature, and the grassroots activists working in their own communities to protect their piece of the planet, which Patagonia has supported for years through the grants program.

“The New Localism recognizes we can no longer pass through remote, wild places and trust they will remain that way,” said Hans Cole, Patagonia Environmental Advocacy and Campaigns Manager. “Patagonia is bringing our resources to bear on threats to our planet, far and wide, by telling stories of athletes and activists who remind us we’re all locals living in a global world and we all have a chance to make a difference.

Moving forward, Patagonia will be telling stories through films that inspire people to take action – centered around surfing, trail running, fly fishing, skiing and snowboarding, and rock climbing.

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