It’s a rare ISPO Munich highlight when an iconic sport and outdoor brand officially launches in Europe. ISPO retailers, sporting goods brands and media should seize this opportunity to offer their customers and readers the same high performance water bottle that has been a fixture with US sports enthusiasts since 1994.

A bike ride on a hot day inspired the founders of Boulder, Colorado based Polar Bottle to invent and manufacture the first insulated, reusable, sport bottle. Twenty years on, the company is firmly established as a leading US innovator and manufacturer of high performance insulated water bottles and hydration systems for sport and lifestyle use. Polar Bottle is carried by major US and international retailers including, REI, DICK’s Sporting Goods, Sports Authority, Eddie Bauer, Bodybuilding.com, Amazon and Target – as well as many leading specialty retailers and distributors. Showcasing 67 high performing graphic styles in its catalog, the company also offers logo protected insulated custom bottles that are popular with sports brands, teams and retailers.

Polar Bottle is the official water bottle of the USA Pro Cycling Challenge, a sponsor of pro cycling team Team SmartStop and was used by the US Olympic ski team in Sochi. Polar Bottle insulated water bottles are bestsellers in 49 countries but are only now being actively launched for European markets. Research shows Polar Bottle brands are unique in meeting all the top needs of the most demanding sports and outdoor consumers, being insulated, BPA-free, dishwasher and freezer safe, squeezable, bike cage friendly and 100% Made in the USA.

“We know Polar Bottle will be as big a hit with European retailers and consumers as it has been in so many other markets. We have secured distributors in key European territories and ISPO 2015 was the natural venue to support their efforts and promote our brands,” says Polar Bottle Marketing Director Liza Milijasevic.