PrimaLoft Insulation Thermoplume: Video Presentation With Jochen Lagemann and Lottie Watkinson

Published by Mountainblog on 12/09/2016.

Jochen Lagemann (Managing Director Primaloft Europe & Asia) presents the newest Technology from PrimaLoft: PrimaLoft Insulation Thermoplume. It comes closet yet to mimicking the structure of down to provide an incredibly lightweight and warm insulation package, yet with the advantage of performing even in wet or damp conditions.
Lottie Watkinson (Montane Design & Development Manager) presents the Icarus and Phoenix, two FW 2017.18 jackets that use the PrimaLoft Insulation Thermoplume to guarantee the best performance to Montane custumers.

The newest Technology from PrimaLoft as a comfort solution provider is PrimaLoft Insulation Thermoplume. It is the first solely synthetic alternative of Down with highest thermal properties that even looks like down. Its shape is down-like even looking like a plume. Thus being blowable for production and for the consumer even in construction it behaves exactly like down. The only exceptions are the additional values like all other PrimaLoft products. PrimaLoft Insulation Thermoplume is warm even when wet, it is super soft and highly compressible because of tiny micro fibers, which also are the lightest available the market. With this new technology PrimaLoft provides also and ethical alternative to Down, no force feeding, life plugging or proof of down source is any issue.
PrimaLoft developed the blowability of that technology closely with Montane and is very proud to have Montane as one of the early adopters of PrimaLoft® insulation Thermoplume for the Fall Winter 2017 season.

INFO: PrimaLoft

PrimaLoft® Performance Down Blend

25 years ago, PrimaLoft products originally developed as synthetic alternative to down, moving now into the second season with the new innovation of PrimaLoft® Performance Down Blend. It is a homogeneously blended hybrid insulation of water-repellent PrimaLoft® ultra-fine fibers and environmentally-safe treated premium down that maintains up to 95% of its warmth when wet, depending on Gold or Silver product series.

More than 30 brand partners launched new collections with this innovative technology at ISPO. Each of them interpreting the PrimaLoft® Performance Down Blend technology differently into their collections, combining function with a sport fashion style or implemented into either a high technical mountaineering gear or generally for the outdoors and winter sports. All brand partners did a superb job of creating jackets, sleeping bags or gloves positioned with their brand values and for a specific activity. There are even solely fashion brands outside of the outdoor industry using the breakthrough hybrid innovation.

INFO-CONTACTS

PrimaLoft GmbH
Mehlbeerenstrasse 2
D-82024 Taufkirchen Germany

www.primaloft.com