PrimaLoft Supports European Growth With New PR Agency For the German-Speaking Region

Published by Mountainblog on 11/27/2015.

PrimaLoft, Inc., the world leader in providing comfort solutions with high-performance insulations and fabrics, announces a new partnership with Munich-based PR and marketing agency crystal communications. As of November 1, 2015, the team at crystal communications will lead all PR activities for the German, Austrian and Swiss markets.

The new collaboration aims to establish and promote brand awareness within the said territory in all of PrimaLoft‘s areas of activity – especially sports, outdoor, lifestyle and fashion – and support PrimaLoft’s GAS sales team. crystal communications will employ “Ingredient-branding PR” to support local retailers as well as bolster PrimaLoft’s brand partners. They will report to European PR Manager Irina Mock, located at PrimaLoft’s European office in Taufkirchen near Munich, who previously lead the company’s PR efforts in the GAS market herself. In close collaboration with Mock, crystal communications will boost awareness of the PrimaLoft^®brand and the associated technologies and products across all of PrimaLoft’s business areas, taking full advantage of their extensive network of media contacts in the German-speaking region. In extending the PR capacities, Mock will be able to focus on her core competencies, which include leading and expanding PrimaLoft’s European PR team and driving the European corporate social media strategy.

“The German-speaking countries represent an important market, making this partnership a valuable investment that reinforces our efforts to grow the PrimaLoft^® brand,” says Jochen Lagemann, Managing Director Europe and Asia. “We are happy to have found a strong partner in crystal communications and we are excited about our future cooperation.”

INFO: PrimaLoft, Inc

PrimaLoft® Performance Down Blend

25 years ago, PrimaLoft products originally developed as synthetic alternative to down, moving now into the second season with the new innovation of PrimaLoft® Performance Down Blend. It is a homogeneously blended hybrid insulation of water-repellent PrimaLoft® ultra-fine fibers and environmentally-safe treated premium down that maintains up to 95% of its warmth when wet, depending on Gold or Silver product series.

More than 30 brand partners launched new collections with this innovative technology at ISPO. Each of them interpreting the PrimaLoft® Performance Down Blend technology differently into their collections, combining function with a sport fashion style or implemented into either a high technical mountaineering gear or generally for the outdoors and winter sports. All brand partners did a superb job of creating jackets, sleeping bags or gloves positioned with their brand values and for a specific activity. There are even solely fashion brands outside of the outdoor industry using the breakthrough hybrid innovation.

INFO-CONTACTS

PrimaLoft GmbH
Mehlbeerenstrasse 2
D-82024 Taufkirchen Germany

www.primaloft.com