Dealers are encouraged to look ahead to winter and support a great cause by exchanging their lightly worn jackets or coats for a New PrimaLoft® Gold Insulation Active Vest.
Building upon the success of the first PrimaLoft Retailer Coat Swap in 2015, PrimaLoft, Inc, the world leader in providing comfort solutions with high-performance insulations and fabrics, will host its second retailer charity exchange event during the upcoming 2016 OutDoor Show in Friedrichshafen. Retailers from across Europe are invited to the PrimaLoft® booth A1-400 to trade their clean, lightly worn winter coats and jackets (no matter what material) for a new PrimaLoft® Gold Insulation Active Vest, while supplies last. PrimaLoft will express its appreciation for this kind deed with a special gift: a limited edition PrimaLoft® Gold Insulation Active Vest!The company will donate all collected jackets and coats to Obdachlosenhilfe St. Bonifaz, a monastery that supports the homeless, providing special support during the cold winter months. Obdachlosenhilfe St. Bonifaz is located in Munich, home of the PrimaLoft European headquarters.
“Following the major success of our first PrimaLoft Retailer Coat Swap, we would like to seize the opportunity to assist persons in need in the coming winter. All of us taking part at OutDoor Friedrichshafen, are lucky enough to have a roof over our heads. We surely each have a jacket in our closet that could provide warmth to those in need if it were to be donated. Besides supporting a good cause, retailers also have to opportunity to test our new PrimaLoft® Gold Insulation Active technology before it is sold in their stores,” states Jochen Lagemann, Managing Director PrimaLoft Europe & Asia.
Show attendees can track the progress of the coat swap each day directly at the PrimaLoft® booth A1-400, where the donated coats will be displayed.
The PrimaLoft® Gold Insulation Active Vest in detail:
PrimaLoft® Gold Insulation Active is a multi-stretch insulation that regulates wearers’ comfort levels during intense activities, providing high breathability and unmatched warmth designed specifically for top-performance adventures. The construction of this soft, packable and water-resistant insulation allows the use of a wider variety of stretch shell and breathable outer and liner fabrics, thus enabling excess heat and moisture to escape.
With its thermal efficiency, this vest for both men and women keeps users comfortable and dry, eliminating the need to repeatedly put it on and take it off again, even during top-performance outdoor activities. The vest combines a breathable outer fabric and liner with 60g PrimaLoft® Gold Insulation Active technology. Designed for versatility, it can be worn all year long and with the added comfort of 4-way stretch, it provides freedom of movement and flexibility for all activities.
INFO: PrimaLoft
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