THE END CONSUMER DRIVEN PROJECT: SUPERTREK GTX
In the last seven years Asolo has changed the conversation with its end-consumers involving them in strategic brand decision, product and technologies development. The new Supertrek Gtx has been developed together with 120.000 consumers who step by step followed and had been involved in the introduction of this new Adventure Lifestyle model.
The project started by receiving a picture from a photographer who was in Manhattan photo shooting a model with an urban outdoor style and wearing an old pair of Asolo boots: the Supetrek. The Supertrek model was one of the first model introduced by Asolo in the 1975 which combines water-resistant suede leather and Cordura material and it soon become an iconic model for the brand.
ORIGINAL IS ICONIC. ICONIC IS TIMELESS.
40 years later, Asolo together with its end-consumers re-introduce the old Asolo model. The product developing continued the conversation with end consumers and before proceeding with each engineering step, was asked to the consumers their preferences on the design, the outsole technologies and the colours of the model. The result is a model completely developed together with the community which will be in the Asolo 2023 Fall-Winter Collection: the spirit of old-school mountain style which not much changed from the original Supertrek makes this model a comfortable and lightweight model for wearing on city and on the trails.
COMFORT:A unisex last was used for the original Supertrek, but for the re-introducement of the model, a specific dedicated last for Women and a specific one for Men are developed following the correct morphology and natural flex of their foot to offer great comfort during the activity. The lasting board in polypropylene and non-woven textile guarantee lightness, extreme flexibility and foot protection as well.
The Asosorb, Eva co-injected in the outsole has be re-introduced giving the best cushioning and comfort while walking. For the design of the technology we completely followed the original one and marked by the green original logo on the lateral side. The rubber outsole has been re-styled based on the original one (same design and lug’s height): it has a self-cleaning design and it uses the Sigma Grip compound, a new high-performance rubber compound designed by Asolo to optimize the traction, grip and durability on each surface and activity.
LINING:
Upper: The model has a water-resistant suede leather and polyester upper which offers protection and comfort. The lacing system remained as the original: a classic hardware system with old-style and flat cotton laces. The model will be available in six colours for Man and six colours for Women.
Best use: Vintage hiking boots restyled for modern every day wearing on and off the trails.
- Upper: Water-resistant suede leather mm1,6-1,8 + polyestere
- Lining: Gore-Tex Extended Comfort Footwear
- Lasting board: Asoflex 00 SR fast
- Anatomic Footbed: Lite 2 plus
- Outsole: Asolo Supertrek outsole with Sigma Grip compound (rubber-Eva)
- Fit: Man & Woman
- Weight: 513 grams (1/2 pair 8 UK)
- Size: 4-8 UK (Woman) / 7-12,5 UK (Man)
- Resoling: The model can get resoled
- Sustainability: Contains leather from a tannery rated by the Leather Working Group (LWG).
GALLERY:
