Changing times in the U.S outdoor market.
Interview with Amy Roberts

Published by Mountainblog on 10/11/2017.

Founded in 1989 and with over 1200 members, the OIA has been a powerful force in ensuring that the US industry is thinking, acting and delivering in a joined up manner. The news tells us that the political situation in the United States is anything but simple and within this instability are some serious threats to the outdoor sector.

Amy Roberts (Executive Director, OIA) talks about the challenges as she sees them and the way in which the OIA and the US industry is responding to such rapid change and she looks at how the current US President is polarizing attitudes to public lands and how brands are responding by testing their advocacy voice directly with their consumers. The message is compelling, we as an industry have hard choices to make and the direction we go during this period will have long term implications for all.

Watch the video interview:

Interview: Jessica Ceotto
Shooting & Video editing: Andrea Monticelli.

Founded in 2003, the European Outdoor Group is the trade organisation that represents and promotes the outdoor industry in Europe, underpinned by three core principles: Doing business in the right way; protecting nature; and encouraging participation in outdoor activities. The EOG now has a membership of over 100 brands, retailers, technology brands, national associations, and other organisations from the wider value chain.

Led by an executive team and board, the association uses the power of collaboration to work with its membership, the sector and other partners, on projects that address some of the major topics that face all of business. Pre-competitive cooperation in areas that include events like the European Outdoor Summit, market insights and data, CSR and sustainability, and public affairs, benefits the whole outdoor sector and gives it a loud and influential voice in the political and public domain.

> Find out more about the EOG here

The Summit is an initiative of the European Outdoor Group (EOG), the association set up to represent the common interests of the European outdoor industry.

As a pan-European organisation the EOG is uniquely placed to support the Summit, which will be held in alternate years in different countries. The national outdoor groups representing these countries will organise each Summit, allowing each event to assume its own identity, content and experience, but with the Summit remaining open to all.

www.europeanoutdoorsummit.com