Thinking about a worldwide retail development strategy dedicated to a far seeing outdoor Brand, without taking the Asian market in consideration, sounds unreasonable especially for a Made in Italy company. That’s the reason why, since 2012, Rewoolution is making its efforts on walking this way, starting a brilliant distribution strategy in Taiwan area. Even choosing the ideal partner for distribution, Rewoolution has found one closer to its own values: GoHiking, a retail network born in 2005 and owned by Libolon International INC.
GoHiking, using Earth Environmental Protection as central concept, is an Outdoor Select Shop which imports local and foreign functional clothing brands that fit Taiwanese wearing habits and adopt different kind of weather conditions. It makes consumers possible to enjoy nature in all weather conditions and prevents the interest of outdoor activities from affecting by weather. GoHiking, using “It’s TIME go Hiking” as brand spirit, encouraging everyone to join outdoor activities in order to enjoy nature and healthy life.
Right now the ultimate Rewoolution collection is available in 3 different shops, based in Taipei and Taipei City: Ting San Iou, Taipei ShanShui and Mr.Len. But Rewoolution keeps on looking for partners both in Japan and Korea: the aim regards the brand launching at Fall Winter 2014. Despite to the huge size of the Chinese territory, Rewoolution will face the challenge and will do its best to conquer it!
More info: Rewoolution
