Flavia Chiarelli (Marketing Manager) presents, at ISPO 2014, the Inspired Active Collection Merino Mesh Line and the Capsule Collection by Rewoolution.
Rewoolution offers a revolutionary activewear concept, dedicated to athletes and to mountain and outdoor enthusiasts: to those seeking an authentic encounter with nature and the thrill of outdoor sports. Designed to maximise technical performance, Rewoolution products are pure 17 μm merino wool, 100% natural and sustainable. Rewoolution uses only ZQ-certified ethically produced wool from New Zealand, which guarantees animal welfare, environmental sustainability, fiber quality and social responsibility. Rewoolution fabrics are produced with CompACT3 technology, which ensures 15% more resistance, 30% more elasticity and 20% more softness than traditional merino wool.
Rewoolution is part of Successori Reda, a company with more than 150 years of expertise in the production of the finest merino wool fabrics. The Reda facilities are a centre of excellence of the Made in Italy brand and a model for sustainable production. Each Rewoolution garment follows a fully tracked and traceable path: from farms in New Zealand to the Reda factories in Italy, where the raw material is processed using renewable energy sources and virtuous processes in terms of recycling and reducing emissions. Rewoolution is 100% Made in Italy. Highly breathable and thermoregulating, the fabric of Rewoolution garments does not have a woolly look, does not itch, and prevents the development of unpleasant odours. Engineered to guarantee maximum sports performance, it is characterized by excellent elasticity, extraordinary resistance to wear and extreme lightness: well-being, comfort and performance are combined with a minimalistic and elegant stylistic line.
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