A new logo, a new era. This is the revolution that Salewa introduced through an effective show in St. Wolfgang am See (Austria). In front of dozens of retailers and journalists, Salewa explained that the new logo represents a new step towards the future of the company.
Five key notions perfectly describe what the new logo stands for within Salewa’s world: sharp, in understanding the brand and its value; edgy, like the company’s disrupted technology and new design; dynamic, in fulfilling the new consumer’s expectations and desires; progressive, because the outdoor business and lifestyle are now mature; responsible, in taking ownership for what the company and the people do to respect mountains and their inhabitants.
Info: Salewa
