Salewa and PrimaLoft® Performance Down Blend at OutDoor 2015 – Interview with Pedro Carradinha

Published by Mountainblog on 07/23/2015.

At OutDoor 2015, Jochen Lagemann (Managing Director PrimaLoft® Europe and Asia) and Pedro Carradinha (R&D Manager Tents & Sleepingbags) present the Salewa Interpretation of PrimaLoft® Performance Down Blend.

PrimaLoft® Performance Down Blend is a breakthrough insulation technology combining water repellant PrimaLoft® ultra-fine fibers and premium down that maintains 94% of its warmth when wet. It is blended homogeneously that even with a microscope you cannot tell the difference. It provides unmatched thermal efficiency with warmth of up to 750 fill down, uncompromised performance since warm even when wet as well as an exceptional feel which is soft, packable and light weight.

PrimaLoft® Performance Down Blend

25 years ago, PrimaLoft products originally developed as synthetic alternative to down, moving now into the second season with the new innovation of PrimaLoft® Performance Down Blend. It is a homogeneously blended hybrid insulation of water-repellent PrimaLoft® ultra-fine fibers and environmentally-safe treated premium down that maintains up to 95% of its warmth when wet, depending on Gold or Silver product series.

More than 30 brand partners launched new collections with this innovative technology at ISPO. Each of them interpreting the PrimaLoft® Performance Down Blend technology differently into their collections, combining function with a sport fashion style or implemented into either a high technical mountaineering gear or generally for the outdoors and winter sports. All brand partners did a superb job of creating jackets, sleeping bags or gloves positioned with their brand values and for a specific activity. There are even solely fashion brands outside of the outdoor industry using the breakthrough hybrid innovation.

INFO-CONTACTS

PrimaLoft GmbH
Mehlbeerenstrasse 2
D-82024 Taufkirchen Germany

www.primaloft.com