Michelin – Winter Outdoor

Posted 27 September 2018 by Mountainblog & filed under Brand & Event Blog, Michelin Brand Blog.

A solution which delivers traction on ice and on hard snow routes, whilst maintaining the same performance on different terrain types even after long use. This solution was developed through a specific balance …

Michelin Technical Soles: 60 brands, 300 projects of customized soles in less than 4 years.

Posted 27 February 2018 by Mountainblog & filed under Brand & Event Blog, Michelin Brand Blog, News, Product & Corporate News.

“From tyres to soles”. This is the philosophy behind the project born in 2014 that saw the growth of Michelin in the field of high-performance soles for shoes, from outdoor…

Columbia and Icebug Introduce
New Michelin Outsole With Ice Control Technology

Posted 28 November 2017 by Mountainblog & filed under Brand & Event Blog, Michelin Brand Blog.

Columbia and Icebug are the two latest footwear manufacturers to adopt Ice Control Technology developed by R&D department of Michelin Technical Soles, based in Verona, Italy.

OutDry at OutDoor 2017 – Video Previews

Posted 5 July 2017 by Mountainblog & filed under News, Product & Corporate News.

At OutDoor 2017, Matteo Morlacchi (General Manager) and Robbert Hersman (Apparel Merchandising Director Europe) present the backpack Ferrino Dry Run…

Columbia Ex Featherweight Shell with OutDry Technology at OutDoor 2017

Posted 29 June 2017 by Mountainblog & filed under OutDoor 2017, Video, Video Preview.

At OutDoor 2017, Robbert Hersman (Apparel Merchandising Director Europe) presents Columbia Ex Featherweight Shell with OutDry technology.

Columbia Canuk™ Titanium OutDry Extreme With Michelin Technical Soles at ISPO 2017 – Winter 2017.18

Posted 7 March 2017 by Mountainblog & filed under Brand & Event Blog, Michelin Brand Blog, Video, Video Preview.

ISPO 2017, Woody Blackford (VP, Global Design & Innovation) and Chiara Carozzi (Marketing & Communication Manager at JVI for Michelin Technical Soles) present Columbia Canuk™ Titanium OutDry Extreme equipped with Michelin Technical Soles.

Columbia Sportswear Launches Search for Two New Directors of Toughness with ‘The Toughest Interview (To Get To)’

Posted 28 September 2016 by Mountainblog & filed under News, Product & Corporate News.

Today, Columbia announces its search for two new Directors of Toughness, a dream role for passionate adventurers – open to…

COLUMBIA Protects you From Bugs

Posted 4 June 2013 by admin & filed under Product & Corporate News.

In Spring 2013, we continue on our mission to keep consumers dry, cool and protected.
Nothing says protected more than Insect Blocker, the Columbia technology that will keep

COLUMBIA FOOTWEAR – Color your Spring

Posted 31 May 2013 by admin & filed under Product & Corporate News.

For high velocity adventures we demand lightweight footwear that doesn’t sacrifice support. Trail, water, mud, wherever; we are here and we come in colors.

More info on Columbia webiste.

COLUMBIA – GÉRALDINE FASNACHT

Posted 23 May 2013 by admin & filed under Event & Testimonial News.

Géraldine Fasnacht grew up in the Swiss mountains. Skiing at age 2, she rapidly switched to snowboarding at 10, then began climbing, mountain biking and hiking in the summer.