Do the outdoor brands know enough about the target group outdoor women? Sports shops are thought to attract women and men at the same way or are they conceived with a masculine perspective? Watch the video interview with Deanne Buck
Mark Held is Director of EOCA and General Secretary of EOG. We met him during the European Outdoor Summit 2015 and we had a talk about Sheffield as the UK Outdoor city and the changing role of suppliers and retailers in the outdoor industry.
Having recently announced former UK Deputy Prime Minister, Nick Clegg as a keynote at the upcoming European Outdoor Summit (EOS), which takes place from 13-15 October this year, the organisers of the Summit are now pleased to release details of further speakers and workshops available to the 215 already booked EOS 2015 delegates.
Over the last three years, a rapidly changing market and increasing professionalism have been consistent themes in the outdoor industry.
The EOG has announced the details of two events that will launch a programme of sustainability webinars, starting in the last week of May.
According to our latest figures, the outdoor sector is still performing well and remains a strong category within the wider sports market in Europe.
How is the outdoor market evolving? In which direction? What are the new strategies of brands and retailers? Mathias Basedow (Marketing and Communications – EuropeanOutDoor Group) gives us the results of EOG barometer.
The European Outdoor Group (EOG) and ISPO further expand their partnership. EOG will exclusively support the new summer exhibition and multi-sport platform ISPO SHANGHAI. Renowned exhibitors have already confirmed their participation.
We present a web reportage packed with information and insights: the voices of speakers and protagonists we recorded at the European Outdoor Summit 2014.
A picture paints a thousand words and that’s why we have packed the retrospect on the days at Tegernsee into a picture gallery. You find it on the Summit website on
