Scandinavian OutDoor Group is an association of Scandinavian brands. What are the distinctive features of SOG and what is the future of its companies? Sara Wänseth (SOG General Secretary) replies to these questions during the video interview.
The European OutDoor Summit 2016 is over and EOG is already thinking about the 2017 edition. But before starting work on future topic, let’s recap about this edition best moments. We present a web reportage packed with information and insights: the voices of speakers and protagonists recorded at the European Outdoor Summit 2016 by MountainBlog. Enjoy! …
EOS 2016 has been a very interesting edition and the European Outdoor Group has worked hard to offer a business focused line up. During the video interview, Mark Held (EOG General Secretary) analyzes the main topics discussed during the two days of summit. Enjoy!“An Industry In Evolution”: What We Learnt
Interview with Mark Held
A leader in the outdoor and travel apparel market, Patagonia is renowned for its environmental and social responsibility and has a strong track record of giving back. Rick Ridgeway is one of Patagonia’s key spokespersons in all its global markets and represents and promotes Patagonia’s core values with external stakeholders including NGO’s, trade organisations, academics and universities, and government agencies.
Rapid changes in both technology and consumer preference have altered so many of the established concepts of retail that it is time for the industry to re-look at what is possible and work together to identify opportunities for the future.
How is the perceptions of “leisure” and “leisure time” changing and how are the needs of the outdoor audience evolving? Nick Chiarelli looks at changes to the consumer technology market and how consumers access information about destinations and offerings.
What does “Gamification” mean? Is it possible and necessary to “gamify” the outdoor business? Benjamin Föckersperger’s interview gives a brief introduction into the principles of Gamification, which could be also described as Game-Thinking to address the target group of the 21st century.
What is a circular resource model and what are the key hurdles preventing the outdoor industry from achieving it?
The highly anticipated European Outdoor Summit 2016 starts in less than two weeks and to ensure you make the most of it, we include links to three documents, which contain all the information you need.
EOS 2016…Don’t Miss Out!
