At European Outdoor Summit 2014 Jochen Lagemann (Managing Director of Primaloft Europe and Asia) describes the evolution of outdoor market towards diversification of activities and fashion as well.
The stage is set for the 2. European Outdoor Summit. After the successful premiere in Stockholm, the extraordinary Summit “from the outdoor industry for the outdoor industry”
If you ask someone from our sector to name one of the major innovations relating to the materials used for outdoor clothing and shoes, the answer given almost always is: “membrane technology”.
