Retailers are calling for more brands, and brands are seeking greater retailer participation at the trade fair. This initiative aims to facilitate proactive exchanges…
Posts Tagged: industry
Sustainable packaging? Interview with Vivian Loftin
Sustainable packaging – What should the outdoor industry know about sustainable packaging? Packaging is used to protect outdoor products during transport…
Innovation and people plan: interview with
Tara PJ Stevens and Karla Morales-Lee
How to unlock innovation within your organisation through a regenerative people plan? Watch the video interview with Tara PJ Stevens and Karla Morales-Lee.
What makes outdoor brands score higher?
Interview with Dr Korbinian Spann
What makes outdoor brands score higher in service and product quality among consumers? Consumers evaluate and compare outdoor products on various touchpoints as part of the customer journey…
How to square what’s circular.
Interview with Philipp Meister
How to square what’s circular: How to connect circularity to your sustainability strategy and measure it right.
Transformative Change: Interview with Rosa Sommer
Rosa Sommer, Director at the change consultancy Leaders’ Quest, brings deep experience helping companies and their leaders have better conversations about the future. In this interview we ask what…
Digitize the Planet: Interview with Thorsten Unseld
Digitize the Planet: interview with Thorsten Unseld at EOS 2023. Creating a responsible relationship between our natural environment and the people…
In spite of the drop in revenue, Messe München is confident for the future
The previous year posed major challenges for the international trade fair industry. Owing to the coronavirus pandemic, the majority of trade fairs had to…
Houdini makes open-source fleece jacket to help designers fight plastic waste
To take on the fight against plastic waste in the apparel industry, outdoor brand Houdini, in collaboration with leading fabric technology brand Polartec…
“What kind of world do you want to live in? It’s in your hands” – Sympatex to call for radical turnaround with an image campaign
The two-world concept of the campaign compares the foreseeable implications of the industry’s passivity with society’s ideal in a provocative manner.