Last 24 September Paralympic skier Murat Pelit was presented to the press as the new entry in the sports team of VF Corporation, one of the world leaders in lifestyle and outdoor apparel, owner of over 30 brands, including The North Face.
Focused on the topic “digitalisation”, which is increasingly shaping the outdoor market and outdoor retail, Thorsten Hermes gives first-hand insights into trends and enduring
If you ask someone from our sector to name one of the major innovations relating to the materials used for outdoor clothing and shoes, the answer given almost always is: “membrane technology”.
Shortly before the EOS will meet at Lake Tegernsee, we took the opportunity to speak with Andy Schimeck (Chairman of the professional group “Outdoor” FGO) about the expectations and challenges regarding the summit as well as the future of the
Math Helliker (alpine climber) has climbed around the globe, completing numerous and cutting-edge first ascents. But what does alpinism means for him? Of course it is a question of personal challenge, passion, victory but at the same time it means to fail a lot, to recalculate projects and limits.
New collections, awards and sustainability: these are the main subjects presented by Jørgen Jørgensen (CEO of Norrona) at the OutDoor Show 2014. Watch the video interview.
The OutDoor market and Thule: what is the connection? Roof boxes? Luggage and cargo bags? Well..is actually much more that that. Thule used to bring people to the end of the road but nowadays it goes one step further.
What does The North Face mean in the outdoor panorama? What are the elements that make it different? We ask it to Jeremy De Maillard (Vice President of Marketing Emea of The North Face®). In the following video interview he gives a clear idea about The North Face “spirit” and explains how is possible to combine design and functionality at highest level.
At OutDoor 2014, in Friedrichshafen, JUHA LUHTANEN (Director of Sport Division) presents the “Icepeak success story”. A brand that started from zero but that is nowadays living an important process of market expansion. Watch the videointerview:
Close to the Dolomites, in Trento (Italy) there is a great museum that is strictly connected with the mountain and its different scientific and cultural interpretations.
