Thanks to the Jorassess Project, the athlete Ueli Steck, perhaps the most famous mountaineer in the world in recent years, has joined the Karpos family. During the video interview, Marco Capretta…
PrimaLoft® Insulation ThermoPlume is not only the highest performing blowable synthetic insulation, but also fills a growing demand for innovation from designers, brands and consumers looking to move away from down and improving the performance.
Scandinavian OutDoor Group is an association of Scandinavian brands. What are the distinctive features of SOG and what is the future of its companies? Sara Wänseth (SOG General Secretary) replies to these questions during the video interview.
Alastair Humphreys is a British Adventurer, Author and Blogger. He spent over 4 years cycling round the world, a journey of 46,000 miles through 60 countries and 5 continents.
EOS 2016 has been a very interesting edition and the European Outdoor Group has worked hard to offer a business focused line up. During the video interview, Mark Held (EOG General Secretary) analyzes the main topics discussed during the two days of summit. Enjoy!
A leader in the outdoor and travel apparel market, Patagonia is renowned for its environmental and social responsibility and has a strong track record of giving back. Rick Ridgeway is one of Patagonia’s key spokespersons in all its global markets and represents and promotes Patagonia’s core values with external stakeholders including NGO’s, trade organisations, academics and universities, and government agencies.
Rapid changes in both technology and consumer preference have altered so many of the established concepts of retail that it is time for the industry to re-look at what is possible and work together to identify opportunities for the future.
How is the perceptions of “leisure” and “leisure time” changing and how are the needs of the outdoor audience evolving? Nick Chiarelli looks at changes to the consumer technology market and how consumers access information about destinations and offerings.
What does “Gamification” mean? Is it possible and necessary to “gamify” the outdoor business? Benjamin Föckersperger’s interview gives a brief introduction into the principles of Gamification, which could be also described as Game-Thinking to address the target group of the 21st century.
What is a circular resource model and what are the key hurdles preventing the outdoor industry from achieving it?
