Our adventure began way back in 1897, the fruit of an enterprising master shoemaker’s insight and creativity. A unique story of hard work, commitment and typically Italian passion.
Posts Tagged: ISPO
Michelin & Mammut: Ultralight Mountaineering Outsoles Using New Michelin Fiber Lite Technology
Lightness is the new frontier in mountaineering; both gear and clothing are examined closely to reduce overall weight. Expert climbers and hikers make detailed studies and analysis of their equipment, especially in regards on the weight they are going to carry around all day long.
ISPO expands its international network
Following the new brand mission—to boost sports worldwide, bolster people’s enthusiasm and offer customers added value—ISPO is expanding its international network in the context…
ISPO invests in cross-medial brand identity
ISPO, the world’s largest sports network, will present its new family brand positioning and a refreshed corporate design. The new cross-medial brand identity will link the…
ISPO MUNICH: more popular than ever
As a leading global trade fair, ISPO MUNICH is the most important industry and network platform in the sports business: More than 2,700 exhibitors present trends and new products for the upcoming season each year in 16 halls.
EOCA: Increased Breathing Space at OutDoor 2017
The OutDoor Show at Friedrichshafen proved a successful one for the European Outdoor Conservation Association (EOCA) last month, raising funds of over €35,500…
REUSCH Arktika Expedition Mitten at ISPO 2017 – Winter 2017.18
ISPO 2017, Lisa Gasser (International Marketing Reusch) presents Arktika Expedition Mitten by Reusch.
EOCA Trees Given 18,000 Boost By ISPO
Following fundraising, donations and events at last month’s ISPO trade show, the European Outdoor Conservation Association (EOCA) is delighted to announce…
OutDry Technology for Footwear: Video Presentation
Matteo Morlacchi (General Manager OutDry Technologies) presents the OutDry Technology for footwear.
Columbia Canuk™ Titanium OutDry Extreme With Michelin Technical Soles at ISPO 2017 – Winter 2017.18
ISPO 2017, Woody Blackford (VP, Global Design & Innovation) and Chiara Carozzi (Marketing & Communication Manager at JVI for Michelin Technical Soles) present Columbia Canuk™ Titanium OutDry Extreme equipped with Michelin Technical Soles.