Audi, Mercedes, or Toyota? When deciding on a new car, most people choose a brand they know and trust. Nevertheless, nobody would select a car model without…
Ingredient Brands: How Innovations Transform into Brands
Posts Tagged: ISPO
Even Greater Support For Young Enterpreneurs: ISPO Cooperates With Bits&Pretzels
This year, for the first time ever, ISPO is the official partner of the Bits & Pretzels founding conference scheduled to be held at the Munich exhibition…
ISPO Launches Careers Portal For The International Sports Business
ISPO is extending its broad service portfolio with ISPO JOB MARKET, an international careers portal. The cross-segment portal with a focus on the sports business, now online at…
ISPO: A Platform For The Development of New Ideas
Crowdsourcing has gone past a trend and has now become an established way to generating new ideas and product concepts
The New Relationship Between Consumer and Company
A growing number of businesses rely on crowdsourcing, utilizing the experience and commitment of consumers successfully by including them in product development…
ISPO Focuses On Content Marketing
What exactly is content marketing? That’s the question currently on everyone’s lips within the media sector, and one that ISPO.COM actually gave a very definite answer to a good three and half months ago.
BLACKYAK: Origin and Mission
Videointerview with Mr. Kang, Tae Sun
“Yaks live in the Himalayan Mountains and benefit people in many ways: they give wool, food and they are also perfect for riding or transporting large and heavy loads. Yak is the best friend of the mountain climber”.
ISPO Beijing 2016 – China’s Sporting Industry is Invigorated by The Olympic Spirits
This year saw the twelfth installment of ISPO BEIJING. The four-day event showcased key innovations from the fields of outdoor, action sports, skiing, sports fashion…
Elena Jasper Takes Over Project Management For ISPO Beijing and ISPO Shanghai
From April 2016, 33-year-old Elena Jasper will take over the Munich-based exhibition director role for ISPO BEIJING and ISPO SHANGHAI from Paul März…
OutDoor Industry: Different Protagonists…The Same Goal! Interview with Mark Held
Mark Held (EOG General Secretary European OutDoor Group) explains the Outdoor European market as a dynamic and chainging context where all the protagonists have the same aim to achieve. Watch the video interview.
