At OutDoor 2015, Jochen Lagemann (Managing Director PrimaLoft® Europe and Asia) and Brad Boren (Nørrona Director of Research, Design and Development) present the Nørrona Interpretation of PrimaLoft® Active Technology.
Salewa PrimaLoft® Performance Down Blend at OutDoor 2015 – Interview with Pedro Carradinha
At European Outdoor Summit 2014 Jochen Lagemann (Managing Director of Primaloft Europe and Asia) describes the evolution of outdoor market towards diversification of activities and fashion as well.
PrimaLoft is a wide concept that goes from synthetic insulation to comfort solutions.
At ISPO 2014, Jochen Lagemann (Managing Director Europe) explains what PrimaLoft stands for: it’s performance and comfort but it is even an earth friendly attitude; it means traciability, sustainability and of course, innovation. Not just concrete achievements but future aims…
At OutDoor Friedrichshafen 2013, we met Jochen Lagemann (Sales & Marketing Director Europe) who talked about the history, evolution and technology of Primaloft.
