Mammut is the first outdoor brand using NFC and also one of the first sport brands with an experience based concept behind the technology. Mammut Connect is able…
It was a case of third time lucky – in February 2018, the Mammut Pro Team athlete Dani Arnold opened a new ice-climbing route in the world-famous Helmcken Falls…
ast winter, Hanwag launched the innovative MICHELIN V-ROUGH sole that was developed together with MICHELIN Technical Soles exclusively for Hanwag…
Innovating, reversing trends, creating uniqueness: these are Michelin Soles’ key words.
At OutDoor 2018, Ruben Hogreve (Product Manager Footwear) and Giustiano Peruzzo (Head of Product Development at JVI Michelin Technical Soles)…
For the new climbing products in the 2018 summer collection, Mammut’s focus is greater safety combined with a light weight. The internationally successful Mammut athletes…
“From tyres to soles”. This is the philosophy behind the project born in 2014 that saw the growth of Michelin in the field of high-performance soles for shoes, from outdoor…
Lightness is the new frontier in mountaineering; both gear and clothing are examined closely to reduce overall weight. Expert climbers and hikers make detailed studies and analysis of their equipment, especially in regards on the weight they are going to carry around all day long.
Extreme products for extreme applications: now in its fourth generation, the new Mammut Eiger Extreme collection is still setting standards for alpine mountain sports clothing.
At OutDoor 2017, Ruben Hogreve (Product Manager) and Andrea de Pascale (Head of Marketing & Partnership Development at JVI for Michelin Technical Soles) present …
