From Tyres to Trail Running – A range of technical soles designed to the last detail according to their use

Posted 27 April 2018 by Mountainblog & filed under Brand & Event Blog, Michelin Brand Blog, News, Product & Corporate News.

A tyre choice depends upon the type of terrain and the intended use. In the same way, technical soles are designed for specific activities…

Swimrunners and Orienteering Athletes can now start on the right foot with
Salming OT Comp powered by Michelin

Posted 24 April 2018 by Mountainblog & filed under Brand & Event Blog, Michelin Brand Blog, News, Product & Corporate News.

Salming, a Swedish brand specialising in performance running, teamed up with technical soles authority Michelin to create a shoe that is incredibly light…

Carbon Rubber: the Michelin Innovation
for the mountain bike

Posted 23 April 2018 by Mountainblog & filed under Brand & Event Blog, Michelin Brand Blog, News, Product & Corporate News.

Michelin Soles created the perfect solution for mountain biking lovers: the “Carbon Rubber”. The rubber sculptures of these innovative soles…

Viking Anaconda Light GTX Equipped with Michelin Technical Soles at OutDoor2017

Posted 7 July 2017 by Mountainblog & filed under Brand & Event Blog, Michelin Brand Blog, OutDoor 2017, Video, Video Preview.

At OutDoor 2017, Lotta Nordin (Category Manager Active Footwear) and Chiara Carozzi (Marketing & Communication Manager at JVI Michelin Technical Soles) present Viking Anaconda Light GTX equipped with Michelin outoles.

Mammut Alnasca Knit Equipped with Michelin Technical Soles at OutDoor2017

Posted by Mountainblog & filed under Brand & Event Blog, Michelin Brand Blog, OutDoor 2017, Video, Video Preview.

At OutDoor 2017, Ruben Hogreve (Product Manager) and Andrea de Pascale (Head of Marketing & Partnership Development at JVI for Michelin Technical Soles) present …

Millet Light Rush Equipped with Michelin Technical Soles at OutDoor2017 – Summer 2018

Posted 6 July 2017 by Mountainblog & filed under Brand & Event Blog, Michelin Brand Blog, OutDoor 2017, Video, Video Preview.

At OutDoor 2017, Clement Farcy (Product Manager) and Chiara Carozzi (Marketing & Communication Manager at JVI Michelin Technical Soles) present Millet Light Rush…

Garmont 9.81 Grid Equipped with Michelin Technical Soles at OutDoor2017 – Summer 2018

Posted 5 July 2017 by Mountainblog & filed under Brand & Event Blog, Michelin Brand Blog, OutDoor 2017, Video, Video Preview.

At OutDoor 2017, Patrizia Dalla Rosa (Marketing & Communication Manager) and Andrea De Pascale (Head of Marketing & Partnership Development at JVI Michelin Technical Soles) present Garmont 9.81 Grid equipped with Michelin outoles.

Boreal Shango Equipped with Michelin Technical Soles
at OutDoor2017 – Summer 2018

Posted by Mountainblog & filed under Brand & Event Blog, Michelin Brand Blog, OutDoor 2017, Video, Video Preview.

At OutDoor 2017, Rik Legge (UK Sales Rep) and Chiara Carozzi (Marketing & Communication Manager at JVI Michelin Technical Soles) present Boreal Shango equipped with Michelin outoles.

Michelin: Solutions Beyon Soles

Posted 26 June 2017 by Mountainblog & filed under Brand & Event Blog, Michelin Brand Blog, News, Product & Corporate News.

Footwear equipped with Michelin soles for advanced ground control that considers the specific needs of the end consumer and optimizes performance. Each sole is different, created in collaboration with footwear partner manufacturers.