People new to the outdoors no longer go for the individual pursuit of the extreme, highly challenging goal. Instead of training to climb a mountain, they are attracted by…
The first step outdoors. Interview with Gabriel Arthur
Posts Tagged: OUTDOOR INDUSTRY
How brands and retailers improve collaboration.
Interview with Christoph Krauss
For consumers, it is one consumer journey, including the purchase experience. Brands and retailers need to collaborate for seamless processes and a top notch shopper experience.
Global Fashion Brand, Benetton, to Speak at EOS 2017
Registration Closes 25th September
Last Chance to Join Over 250 Delegates already booked – registration closes 25th September. With the European Outdoor Summit 2017 (EOS)…
New Measures to Support Outdoor Retailers and Expand Core Outdoor Themes
OutDoor trade show celebrates 25th anniversary in June 2018 – Focus on Retail First Initiative and new target groups.
Outdoors Future Camp – Cancelled
The Outdoor Industries Association (OIA) regrets to announce that the Outdoors Future Camp (OFC) in partnership with ISPO Academy due to take place on 5th and 6th September in Eccleshall, Sheffield has been cancelled.
“An Industry In Evolution”: What We Learnt
Interview with Mark Held
EOS 2016 has been a very interesting edition and the European Outdoor Group has worked hard to offer a business focused line up. During the video interview, Mark Held (EOG General Secretary) analyzes the main topics discussed during the two days of summit. Enjoy!
Sustainability Provides Business Value – Interview with Rick Ridgeway
A leader in the outdoor and travel apparel market, Patagonia is renowned for its environmental and social responsibility and has a strong track record of giving back. Rick Ridgeway is one of Patagonia’s key spokespersons in all its global markets and represents and promotes Patagonia’s core values with external stakeholders including NGO’s, trade organisations, academics and universities, and government agencies.
The future of Outdoor Retailing – Interview With Frederic Hufkens
Rapid changes in both technology and consumer preference have altered so many of the established concepts of retail that it is time for the industry to re-look at what is possible and work together to identify opportunities for the future.
Outdoor Tourism Industry: What’s new? – Interview With Nick Chiarelli
How is the perceptions of “leisure” and “leisure time” changing and how are the needs of the outdoor audience evolving? Nick Chiarelli looks at changes to the consumer technology market and how consumers access information about destinations and offerings.
How is Possible to Gamify the Outdoor Industry? Interview with Benjamin Föckersperger
What does “Gamification” mean? Is it possible and necessary to “gamify” the outdoor business? Benjamin Föckersperger’s interview gives a brief introduction into the principles of Gamification, which could be also described as Game-Thinking to address the target group of the 21st century.
