Rapid changes in both technology and consumer preference have altered so many of the established concepts of retail that it is time for the industry to re-look at what is possible and work together to identify opportunities for the future.
How is the perceptions of “leisure” and “leisure time” changing and how are the needs of the outdoor audience evolving? Nick Chiarelli looks at changes to the consumer technology market and how consumers access information about destinations and offerings.
What does “Gamification” mean? Is it possible and necessary to “gamify” the outdoor business? Benjamin Föckersperger’s interview gives a brief introduction into the principles of Gamification, which could be also described as Game-Thinking to address the target group of the 21st century.
What is a circular resource model and what are the key hurdles preventing the outdoor industry from achieving it?
The European OutDoor Summit 2017 will take place in…Italy! During the videointerview, Luca Businaro (Assosport President) provides us with some anticipations about the most important features of the next EOS edition.
EOS 2016…Don’t Miss Out!
ISPO is extending its broad service portfolio with ISPO JOB MARKET, an international careers portal. The cross-segment portal with a focus on the sports business, now online at…
The European Outdoor Group (EOG) is pleased to announce La Fàbrica Moritz, Barcelona as the venue for the new European Outdoor Summit (EOS)…
Mark Held (EOG General Secretary European OutDoor Group) explains the Outdoor European market as a dynamic and chainging context where all the protagonists have the same aim to achieve. Watch the video interview.
