What does “Gamification” mean? Is it possible and necessary to “gamify” the outdoor business? Benjamin Föckersperger’s interview gives a brief introduction into the principles of Gamification, which could be also described as Game-Thinking to address the target group of the 21st century.
What is a circular resource model and what are the key hurdles preventing the outdoor industry from achieving it?
The European OutDoor Summit 2017 will take place in…Italy! During the videointerview, Luca Businaro (Assosport President) provides us with some anticipations about the most important features of the next EOS edition.
Chris Sharma’s preternatural climbing ability and visionary first ascents have earned him an enduring reputation as one of the world’s best rock climbers.We met him in Friedrichshafen at OutDoor Show. During the video interview he provides us with his personal view about climbing future evolution and also contributes to this development with his news gym, recently opened in Barcelona. Watch the video interview.
At OutDoor 2016, Giulio Piccin (Product Manager) and Andrea De Pascale (Head of Marketing and Partnership Development at JVI for Michelin Technical Soles) present Elica System by AKU with the Exclusive Michelin® Pulsar Technical Soles.
At OutDoor 2016, Sebastian Schaller (Technical Sales Support Manager) and Andrea De Pascale (Head of Marketing and Partnership Development at JVI for Michelin Technical Soles) present Multi Track by Salewa with the Exclusive Michelin® Multi Track Technical Soles.
At OutDoor 2016, Francesco Navach (Retail Manager) presents the concept “Concept Stores”of CMP.
At OutDoor 2016, Maximilian Nortz (Managing Director) presents Sibu Line Women Hybrid Jacket by Black Yak.
New approach shoe proves itself to be superior against 40 competitors in the category footwear. At this year’s award ceremony of the OutDoor INDUSTRY AWARDS the APPROACH PRO GTX®
Ad OutDoor 2016, Marco Foglio (CEO) presents Flow and Spring by Trezeta.
