For all of those who are ski-addicted, love the slopes, but at the same time are ready to prove themselves in different situations because challenges are part of their DNA, Nordica created the perfect product: it’s called Promachine, it has the power of Dobermann®, but the lightness…
E-Bikes are ultra-modern. The new trend literally electrifies the bike fans, more and more people are entering the holiday in the pedals. Val Gardena Active offer you very…
“From tyres to soles”. This is the philosophy behind the project born in 2014 that saw the growth of Michelin in the field of high-performance soles for shoes, from outdoor…
At ISPO 2016, Joerg Schramm (Marketing Manager Europe) and Filippo Sartor (Partnership Development Manager) present Jackson and Lasso by Ride with the Exclusive Michelin® Technical Soles.
At ISPO 2015, Treu Hahnenberger (Global Category Manager Snowboard Boots) presents RIDE Insano, Trident and Cadence Boots with the Exclusive Michelin® Peak Sole.
The famous and friendly Michelin Man® is bringing big tread and traction rubber to RIDE Snowboards’ boots this season. RIDE’s exclusive partnership with tire-industry…
