SwimRun, Flavour of Freedom

Posted 25 July 2019 by Mountainblog & filed under Brand & Event Blog, Michelin Brand Blog, News, Product & Corporate News.

Director of Italian project and race SwimRun Cheers, Diego Novella describes the sport as “the greatest personal challenge…

Salming OT Comp – Off Trail Competition!

Posted 16 May 2019 by Mountainblog & filed under Brand & Event Blog, Michelin Brand Blog, News, Product & Corporate News.

Confidence is key when running in extreme terrain. Salming, a Swedish brand specializing in performance running, has combined…

Swimrunners and Orienteering Athletes can now start on the right foot with
Salming OT Comp powered by Michelin

Posted 24 April 2018 by Mountainblog & filed under Brand & Event Blog, Michelin Brand Blog, News, Product & Corporate News.

Salming, a Swedish brand specialising in performance running, teamed up with technical soles authority Michelin to create a shoe that is incredibly light…

Michelin Technical Soles: 60 brands, 300 projects of customized soles in less than 4 years.

Posted 27 February 2018 by Mountainblog & filed under Brand & Event Blog, Michelin Brand Blog, News, Product & Corporate News.

“From tyres to soles”. This is the philosophy behind the project born in 2014 that saw the growth of Michelin in the field of high-performance soles for shoes, from outdoor…