Scandinavian Outdoor Group was founded with great enthusiasm in October 2001 and the very first member meeting was held in Stockholm, today exactly 20 years ago. By then, SOG was a group of 15 member brands.
The winners are now selected! After dedicated outdoor testing and lively discussions, this time online, the international jury of outdoor journalists have come up…
Following a successful event in Treviso, the European Outdoor Group (EOG) is pleased to announce that the 6th EOS will take place from 19th to 20th September in…
Bringing together over 270 delegates from the biggest names and brands within the outdoor industry in the picturesque Italian town of Treviso, the fifth…
Not just performance or sports: outdoor is much more than this and the HangOut area (at the OutDoor Show 2017) has been the occasion to remind it. As Martin Kössler (CEO…
This year’s OutDoor in Friedrichshafen (18 – 21 June 2017) is going to be different. Alongside pushing limits, reaching summits, breaking records, adrenalin…
Warm welcome to scandinavian village at ISPO Munich. This year the Village has 33 premium Scandinavian outdoor brands and two partners showcasing their latest designs.
Scandinavian OutDoor Group is an association of Scandinavian brands. What are the distinctive features of SOG and what is the future of its companies? Sara Wänseth (SOG General Secretary) replies to these questions during the video interview.
The total amount collected by EOCA (European Outdoor Conservation Association) from the recent ISPO trade show in Munich came to record €8556 this year.
