Scandinavian Outdoor Group was founded with great enthusiasm in October 2001 and the very first member meeting was held in Stockholm, today exactly 20 years ago. By then, SOG was a group of 15 member brands.
Following a successful event in Treviso, the European Outdoor Group (EOG) is pleased to announce that the 6th EOS will take place from 19th to 20th September in…
Not just performance or sports: outdoor is much more than this and the HangOut area (at the OutDoor Show 2017) has been the occasion to remind it. As Martin Kössler (CEO…
This year’s OutDoor in Friedrichshafen (18 – 21 June 2017) is going to be different. Alongside pushing limits, reaching summits, breaking records, adrenalin…
Warm welcome to scandinavian village at ISPO Munich. This year the Village has 33 premium Scandinavian outdoor brands and two partners showcasing their latest designs.
Scandinavian OutDoor Group is an association of Scandinavian brands. What are the distinctive features of SOG and what is the future of its companies? Sara Wänseth (SOG General Secretary) replies to these questions during the video interview.
