ISPO 2020 has once again confirmed its position as one of the world’s leading international outdoor trade shows with 80.000 visitors from 120 different countries. Winter activities continue to enjoy increasing popularity, who knows well Michelin, that featured also on the latest models from Aku, Dolomite, ECCO, Etnies, Faradei, Hanwag, Icebug, Joma, Mammut, Nordica,…

From the invention of the first vehicles up to present day, innovation and recreation have continued to be the common denominator that inspired Michelin…