It All Starts With the Consumer. EOS 2017 Video Interviews

Posted 18 October 2017 by Mountainblog & filed under Event & Testimonial News, News, Video.

Mountainblog presents a web reportage packed with information and insights: the voices of speakers and protagonists recorded at the European…

ISPO invests in cross-medial brand identity

Posted by Mountainblog & filed under News, Product & Corporate News.

ISPO, the world’s largest sports network, will present its new family brand positioning and a refreshed corporate design. The new cross-medial brand identity will link the…

Orobie Ultra-Trail® @ Alta Quota
13 /15 October

Posted 13 October 2017 by Mountainblog & filed under Event & Testimonial News, News.

A few days left to the XIV edition of ALTA QUOTA – Mountain Fair from 13th to 15th October at the Bergamo Fair that will be the capital of the Outdoor for three days involving…

EOCA: Increased Breathing Space at OutDoor 2017

Posted 20 July 2017 by Mountainblog & filed under Brand & Event Blog, Eoca, News, Product & Corporate News.

The OutDoor Show at Friedrichshafen proved a successful one for the European Outdoor Conservation Association (EOCA) last month, raising funds of over €35,500…

Wild Country Meshuga equipped with Michelin outsoles at OutDoor 2017 – Summer 2018

Posted 12 July 2017 by Mountainblog & filed under Brand & Event Blog, Michelin Brand Blog, OutDoor 2017, Video, Video Preview.

At OutDoor 2017, James Blay (Global Sales Manager) and Andrea De Pascale (Head of Marketing & Partnership Development at JVI Michelin Technical Soles) present Wild Country Meshuga equipped with Michelin outoles. A new generation of climbing outsole from Michelin experience in MotoGP.

Viking Anaconda Light GTX Equipped with Michelin Technical Soles at OutDoor2017

Posted 7 July 2017 by Mountainblog & filed under Brand & Event Blog, Michelin Brand Blog, OutDoor 2017, Video, Video Preview.

At OutDoor 2017, Lotta Nordin (Category Manager Active Footwear) and Chiara Carozzi (Marketing & Communication Manager at JVI Michelin Technical Soles) present Viking Anaconda Light GTX equipped with Michelin outoles.

Mammut Alnasca Knit Equipped with Michelin Technical Soles at OutDoor2017

Posted by Mountainblog & filed under Brand & Event Blog, Michelin Brand Blog, OutDoor 2017, Video, Video Preview.

At OutDoor 2017, Ruben Hogreve (Product Manager) and Andrea de Pascale (Head of Marketing & Partnership Development at JVI for Michelin Technical Soles) present …

SCOTT Kinabalu Power at OutDoor 2017 – Summer 2018

Posted by Mountainblog & filed under OutDoor 2017, Video, Video Preview.

OutDoor 2017, Martin Gaffuri (Running Marketing Coordinator at SCOTT Sports) presents the Kinabalu Power GTX by SCOTT.

Black Yak Yakalo Vest at OutDoor 2017 – Summer 2018

Posted by Mountainblog & filed under Activities, Apparel, Goods, OutDoor 2017, Products, Trekking & Backpacking, Video, Video Preview.

OutDoor 2017, Maximilian Nortz (Managing Director) presents the Yakalo Vest by Black Yak.

Millet Light Rush Equipped with Michelin Technical Soles at OutDoor2017 – Summer 2018

Posted 6 July 2017 by Mountainblog & filed under Brand & Event Blog, Michelin Brand Blog, OutDoor 2017, Video, Video Preview.

At OutDoor 2017, Clement Farcy (Product Manager) and Chiara Carozzi (Marketing & Communication Manager at JVI Michelin Technical Soles) present Millet Light Rush…