The largest and most important sports platform in the world is taking place. The IAA Mobility has impressively shown that international trade shows are possible again and that…
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Posts Tagged: trends
OutDoor 2018: News about our anniversary trade fair
There will be plenty going on at Lake Constance to mark OutDoor’s anniversary. While the activities for end customers in the city centre are new, the OutDoor Party at…
ISPO Trend report: Wearables These digital fitness gadgets thrill the sports industry in 2018
From fitness tracker wristbands to smart sports shirts and smart respiratory masks, innovative wearables are continuing on the rise and are becoming more and…
“An Industry In Evolution”: What We Learnt
Interview with Mark Held
EOS 2016 has been a very interesting edition and the European Outdoor Group has worked hard to offer a business focused line up. During the video interview, Mark Held (EOG General Secretary) analyzes the main topics discussed during the two days of summit. Enjoy!
Sustainability Provides Business Value – Interview with Rick Ridgeway
A leader in the outdoor and travel apparel market, Patagonia is renowned for its environmental and social responsibility and has a strong track record of giving back. Rick Ridgeway is one of Patagonia’s key spokespersons in all its global markets and represents and promotes Patagonia’s core values with external stakeholders including NGO’s, trade organisations, academics and universities, and government agencies.
The future of Outdoor Retailing – Interview With Frederic Hufkens
Rapid changes in both technology and consumer preference have altered so many of the established concepts of retail that it is time for the industry to re-look at what is possible and work together to identify opportunities for the future.
Outdoor Tourism Industry: What’s new? – Interview With Nick Chiarelli
How is the perceptions of “leisure” and “leisure time” changing and how are the needs of the outdoor audience evolving? Nick Chiarelli looks at changes to the consumer technology market and how consumers access information about destinations and offerings.
How is Possible to Gamify the Outdoor Industry? Interview with Benjamin Föckersperger
What does “Gamification” mean? Is it possible and necessary to “gamify” the outdoor business? Benjamin Föckersperger’s interview gives a brief introduction into the principles of Gamification, which could be also described as Game-Thinking to address the target group of the 21st century.
The Future of Textile Industry Must Be “Circular” – Interview With Cyndi Rhoades
What is a circular resource model and what are the key hurdles preventing the outdoor industry from achieving it?
European OutDoor Summit 2017: See you…in Italy!
Interview with Luca Businaro
The European OutDoor Summit 2017 will take place in…Italy! During the videointerview, Luca Businaro (Assosport President) provides us with some anticipations about the most important features of the next EOS edition.
