Mark Held about the OutDoor by ISPO:
“The new trade fair is not going to be multisport”

Published by Mountainblog on 08/29/2018.

With the OutDoor by ISPO Launch Conference, the outdoor industry has entered a new period. As we know, the kick-off marked the official start of the relocation of the “OutDoor” brand from Friedrichshafen to Munich. The trade fair will be held under the new brand name OutDoor by ISPO.

During the videointerview, Mark Held (General Secretary of EOG) explains the key concept that supports this change: outdoor Industry is changing a lot and EOG needs to maximize the potential of trade fairs. The industry and its shows need to adapt to new forms of exhibit, comunicate, retail,etc.. but it is also necessary to be much relaxed about the definition of “outdoor”. The new traid fair is not going to be multisport…

Watch the video interview.

Interview: Andrea Bianchi.
Filming and Editing: Simone Enei.

Founded in 2003, the European Outdoor Group is the trade organisation that represents and promotes the outdoor industry in Europe, underpinned by three core principles: Doing business in the right way; protecting nature; and encouraging participation in outdoor activities. The EOG now has a membership of over 100 brands, retailers, technology brands, national associations, and other organisations from the wider value chain.

Led by an executive team and board, the association uses the power of collaboration to work with its membership, the sector and other partners, on projects that address some of the major topics that face all of business. Pre-competitive cooperation in areas that include events like the European Outdoor Summit, market insights and data, CSR and sustainability, and public affairs, benefits the whole outdoor sector and gives it a loud and influential voice in the political and public domain.

> Find out more about the EOG here

The Summit is an initiative of the European Outdoor Group (EOG), the association set up to represent the common interests of the European outdoor industry.

As a pan-European organisation the EOG is uniquely placed to support the Summit, which will be held in alternate years in different countries. The national outdoor groups representing these countries will organise each Summit, allowing each event to assume its own identity, content and experience, but with the Summit remaining open to all.

www.europeanoutdoorsummit.com