The North Face® EMEA Appoints New General Manager

Published by Mountainblog on 03/27/2017.

The North Face EMEA has appointed Kath Smith as Vice President and General Manager EMEA, effective at the end of March. Since joining the brand in October 2015 as Vice President Sales EMEA she has made a significant contribution in driving the brand’s strong and dynamic growth. She will lead the EMEA team from the European brand headquarters in Stabio, Switzerland.

Kath Smith has worked with some of the world’s major corporations and brands including Mars, Diageo and the adidas Group for 17 years where she was Managing Director of both the adidas and Reebok brands. She has a proven record of transforming businesses to deliver growth.

INFO: The North Face

One day on a San Francisco beach, two men with a passion for hiking and the outdoors had a big idea. Who would have thought their dream would be realised; over the next 40 years, The North Face® would become the world’s premier supplier of authentic, innovative and technologically advanced outdoor apparel, equipment and footwear. The North Face® takes its name from the harshest, coldest side of a mountain. It was the sheer northwest face of Half Dome in Yosemite National park that provided the inspiration for The North Face® logo, paying tribute to the company’s climbing heritage and outdoor roots and quest to Never Stop Exploring™. Athlete Tested, Expedition Proven, The North Face® product represents the best in class, in terms of product design and athletic achievement. Tested in some of the toughest conditions on the planet by a world-renowned team of athletes, including legendary 8000m+ alpinists Denis Urubko & Simone Moro; mountain climbers Herve Barmasse and the Pou Brothers; free skiers and big mountain snowboarders such as Xavier De Le Rue; and ultra-runners Lizzy Hawker, Jez Bragg and Sebastian Chaigneau. About The North Face® The North Face®, a division of VF Outdoor, Inc., was founded in 1968. Headquartered in San Leandro, California, the company offers the most technically advanced products in the market to accomplished climbers, mountaineers, snow-sport athletes, endurance athletes, and explorers. The company’s products are sold in specialty mountaineering, backpacking, running, and snow-sport retailers, premium-sporting goods retailers and major outdoor specialty retail chains. Additional information about The North Face® can be found on the company’s website,eu.thenorthface.com