The North Face Launches Jacopo Larcher’s #Evolve

Published by Mountainblog on 06/08/2015.

The North Face® is proud to present #Evolve, the first autobiographical short film featuring Italian climber Jacopo Larcher. The short film follows Larcher through his climbing career, starting from competition climbing in gyms to leaving its boundaries and exploring the world beyond.

Larcher stepped into his first pair of climbing shoes when he was 11 at a local gym’s youth climbing course. He soon developed the affinity and skills for the sport, and began competing in national and European circuits. Even though Larcher was traveling frequently for competitions, he barely had a chance to experience anything beyond the gyms. As such, he felt a strong desire to break out, do something more, and connect with nature. With that in mind, Larcher left the competition circuit and took his skills outdoors. Since then, he not only explored new territories and mountains with new people, but also experimented with different styles of climbing. The step Larcher took to go outside is the start of a long journey to keep exploring the world, learn about himself, challenge his limits, and find new ambitions to take on.

Currently, Larcher continues to evolve as a climber and as a person, while trotting the globe for new routes to scale. In June, Larcher will be joining other The North Face climbers such as Hansjöerg Auer, Iker Pou, Eneko Pou, and Siebe Vanhee to scour Siberia’s rugged landscaped and untapped potential for testing climbs.

INFO: The North Face®

One day on a San Francisco beach, two men with a passion for hiking and the outdoors had a big idea. Who would have thought their dream would be realised; over the next 40 years, The North Face® would become the world’s premier supplier of authentic, innovative and technologically advanced outdoor apparel, equipment and footwear. The North Face® takes its name from the harshest, coldest side of a mountain. It was the sheer northwest face of Half Dome in Yosemite National park that provided the inspiration for The North Face® logo, paying tribute to the company’s climbing heritage and outdoor roots and quest to Never Stop Exploring™. Athlete Tested, Expedition Proven, The North Face® product represents the best in class, in terms of product design and athletic achievement. Tested in some of the toughest conditions on the planet by a world-renowned team of athletes, including legendary 8000m+ alpinists Denis Urubko & Simone Moro; mountain climbers Herve Barmasse and the Pou Brothers; free skiers and big mountain snowboarders such as Xavier De Le Rue; and ultra-runners Lizzy Hawker, Jez Bragg and Sebastian Chaigneau. About The North Face® The North Face®, a division of VF Outdoor, Inc., was founded in 1968. Headquartered in San Leandro, California, the company offers the most technically advanced products in the market to accomplished climbers, mountaineers, snow-sport athletes, endurance athletes, and explorers. The company’s products are sold in specialty mountaineering, backpacking, running, and snow-sport retailers, premium-sporting goods retailers and major outdoor specialty retail chains. Additional information about The North Face® can be found on the company’s website,eu.thenorthface.com