The North Face® Spring/Summer 2016 Ultra Series The Ultimate All-Terrain Running and Hiking Footwear For Those Who Revel In Discovery

Published by Mountainblog on 05/04/2016.

In Spring 2016, The North Face® is excited to launch a two brand new silhouettes in the Ultra Series– the brand’s pinnacle footwear collection for trail running and hiking footwear. With this launch, brand introduces two new silhouettes, The Ultra Endurance for trail runners, and the Ultra Fastpack II GTX for hikers.

The Ultra Endurance is the ultimate companion for the longest runs in the trails. It ensures excellent comfort through a breathable, lightweight mesh upper, and provides best in class protection thanks to the molded TPU toe cap. The FlashDry™ collar lining prevents blisters while keeping your feet dry and ventilated. The Vibram® Megagrip outsole gives you unrivalled traction and stability through a variety of trail conditions. EVA midsole offers comfort and support, while the ESS Snake Plate™ distributes impact and protects feet from stone bruising on the rockiest and sharpest of trails.

Meanwhile, The Ultra Fastpack II GTX is a durable, protective, and lightweight hiking shoe that offers the speed of a running shoe. The GORE-TEX® upper protects feet from weather and muddy trails without sacrificing breathability, and its toe and heel protection are welded to reduce weight. Embedded cables in the upper and Vibram® Megagrip outsole provide additional traction and support to keep you stable and grounded even on the most uneven trails. Updated CRADLE™ technology gives you wide-ranging support, and the CRADLE GUIDE™ midsole adds cushioning and support for faster movements. It is the perfect balance of performance and protection, so you can enjoy maximum miles with minimum effort and time.

To introduce explorers around the world to the new Ultra Endurance and Ultra Fastpack II GTX,The North Face® will be hosting a series of events across Europe where consumers will get a chance to go on a hike or run with The North Face athletes, and test out the new footwear.

The schedule of these events is as follows:
TRAIL RUNNING:

3rd May, 2016 / Italy / Gialdini Brescia Store
5th May, 2016 / Italy / The North Face Milan Store
5th May, 2016 / Spain / Intemperie Madrid Store
7th May, 2016 / Italy / Emmerunning Vicenza Store
7th May, 2016 / Andorra / Viladomat Andorra Store
10th May, 2016 / UK / The North Face Manchester Store
18th May, 2016 / Norway / XXL Oslo Store
19th May, 2016 / Sweden / XXL Stockholm Store
19th May, 2016 / UK / The North Face Glasgow Store
20th May, 2016 / Italy / Cuore Da Sportivo Torino Store
26th May, 2016 / UK/ The North Face Edinburgh Store

HIKING:

12th May, 2016 / UK / The North Face London Regent Street Store
14th May, 2016 / France / The North Face Paris Saint Germain Store
21th May. 2016 / Germany / The North Face Munich Sendlingerstrasse Store.

Aside from these events, the annual The North Face® Lavaredo Ultra Trail (June 24th, 2016- June 25th, 2016) at Cortina D’Ampezzo in the Dolomites will also be a platform where select trail runners, hikers, and outdoor lovers around the world will get a chance to test out the new Spring/Summer 2016 Ultra Series. The challenging, rocky, and ever-changing terrain of the Dolomites provides an excellent setting for testing the traction, flexibility, and durability of Ultra Series. In addition, select consumers and runners will have an opportunity to meet The North Face® trail runners, Jez Bragg, Fernanda Maciel, Mike Foote, and Rory Bosio, who are competing in the 119km race.

Learn more about Ultra Series at http://www.thenorthface.it/ultra-series#

INFO: The North Face®

One day on a San Francisco beach, two men with a passion for hiking and the outdoors had a big idea. Who would have thought their dream would be realised; over the next 40 years, The North Face® would become the world’s premier supplier of authentic, innovative and technologically advanced outdoor apparel, equipment and footwear. The North Face® takes its name from the harshest, coldest side of a mountain. It was the sheer northwest face of Half Dome in Yosemite National park that provided the inspiration for The North Face® logo, paying tribute to the company’s climbing heritage and outdoor roots and quest to Never Stop Exploring™. Athlete Tested, Expedition Proven, The North Face® product represents the best in class, in terms of product design and athletic achievement. Tested in some of the toughest conditions on the planet by a world-renowned team of athletes, including legendary 8000m+ alpinists Denis Urubko & Simone Moro; mountain climbers Herve Barmasse and the Pou Brothers; free skiers and big mountain snowboarders such as Xavier De Le Rue; and ultra-runners Lizzy Hawker, Jez Bragg and Sebastian Chaigneau. About The North Face® The North Face®, a division of VF Outdoor, Inc., was founded in 1968. Headquartered in San Leandro, California, the company offers the most technically advanced products in the market to accomplished climbers, mountaineers, snow-sport athletes, endurance athletes, and explorers. The company’s products are sold in specialty mountaineering, backpacking, running, and snow-sport retailers, premium-sporting goods retailers and major outdoor specialty retail chains. Additional information about The North Face® can be found on the company’s website,eu.thenorthface.com